Being commissioned to design a campaign for Ireland’s largest coffee morning was definitely our cuppa tea! The drive is the Hospice’s largest, both in its execution and its intended financial result. With a predominantly female target audience, Red Dog designed a mailer in a fresh and contemporary style, with rich, brown coffee colours, complemented by a vibrant, energetic secondary palette. The idea was to communicate to existing and potential donors how easy (and fun) it is to hold a coffee morning, and in doing so to raise valuable funds.