Airfield, located just minutes from Dundrum Town Centre, is Dublin’s only urban farm. With its ornate gardens and stunning grounds, it offers a refuge from the stresses of modern city living. Red Dog was invited to create a memorable new visual identity that would reflect the essence of the Airfield brand and to help to underpin its future development. The creative brief specified a friendly, yet authoritative, classic visual treatment, which would convey the heritage aspect of Airfield in an authentic way. This wasn’t about generating some clichéd vision of an old-world country house.

Red Dog’s logo for Airfield puts its history at its heart. The Overend sisters, whose family home was Airfield and who founded the Airfield Trust, lend the new marque its form. A reference to nature, the very stock in trade of Airfield, is also made through the shape of a tree that the overlap of the two sisters’ profiles cleverly create.