The new Red Dog-designed FBD brand centres on an instantly recognisable, professional logo, that is modern in its graphic treatment, yet draws on the visual heritage of the old FBD marque, and in doing so brings along the company’s existing, very loyal customers. It consists of strong, bespoke logotype that spells out FBD clearly, yet with character. The new colour palette - a vibrant green and a contrasting cyan - make reference in a subtle way to the fact that FBD is an Irish-owned and -operated company, while also being suggestive of the Irish landscape.