Foróige's brand slogan is 'Empowering youth, enriching communities.' The organisation's purpose is to enable young people to involve themselves consciously and actively in their own development and that of society. When asked by the client to develop an identity package, Red Dog was certain about one thing – that consultation with Foróige's key audience, young people, was critical to their buy-in, and, by extension, the project's successful delivery. The result is a memorable, dynamic marque, which uses a select number of vibrant colours to great effect. It is accompanied by photography of real-life youth participants and a fun and versatile house-style. Karen Hannify, Foróige’s Head of Communications says: ‘Our logo and corporate image is now something that we are very proud of and show off at every opportunity, rather than something that we tended to make excuses for and hide away. It has been utterly successful for us!’