Red Dog understands what a brand is and how it works
- we've been creating them for the last 18 years.
A brand is an intangible idea that is unique to every organisation. However, that idea is not defined by any one item. In fact, it is a combination of individual items that support your key messaging and communicates your company ethos, personality, aspirations, mission, vision and essence in a memorable way that connects with your target market.
Our approach can be one of the following:
- We will partner with you and work with your existing design styling to enhance or build upon your brand message. We will deliver effective communication tools that reflect your existing brand or evolve it to keep it fresh and relevant for your audience.
- Through partnership and consultation we will create a brand strategy that will shape your message and deliver your vision effectively. We will work with you to distil your vision and mission. We will help you formulate the best components to target your audiences [name and nomenclature, logo, tone of voice, overall visual styling etc.] and we will continue to partner with you to build and shape your brand over time, ensuring a consistent style and message throughout. The strategy will devise the most effective way forward, and pinpoint the communication tools best suited to reaching your audience. These tools are usually a combination of the following: stationery, printed collateral, website, online advertising, online animation, social media, film, presentations, display graphics, direct mail, radio and press advertising, and so on.
- We also often create and deliver marketing campaigns for specific promotions.
We have proven experience in delivering effective award winning, inclusively designed communications.
Click on the categories to the left and see for yourself!