CMRF

The National Children’s Research Centre (NCRC) strives to discover the causes of childhood illness and improve the lives of children. As part of the Children’s Medical Research Foundation, it is almost entirely dependent on donors’ generosity.

This Call For Support from potential major donors outlines the NCRC’s operations and its future plans. The combination of stunning photographs and several impactful statements complement the emotive - yet plain spoken - copy throughout the piece. The theme of the balloon, which we use in general CMRF fundraising items, has been evolved to be a little more serious in tone yet still beautiful.