GIBO

Getting Irish Business Online is an initiative by Google and its partners that encourages Irish Businesses to establish an internet presence. The programme offers users free websites, domain registration and advice on increasing the reach of businesses that, up to now, have relied on traditional promotional methods.

In addition to creating the ‘Get Irish Business Online’ marque we designed the website and supporting print material and banner ads that have been used to promote the campaign. For the concept, we felt that the best way to engage with the target audience was to feature real Irish small businesses owners who realised the importance of an online presence.