Older and Bolder

Older & Bolder, an alliance of eight non-governmental organisations, work with the ageing sector in Ireland. They are committed to banding together to challenge ageism, and campaign for age-friendly public policy. In the run up to the 2010 Budget, Older & Bolder wanted to produce a campaign to help protect income security for older people.

We produced a beautiful, emotive film that features people explaining what the budget cuts would mean to them. The film was distributed using social media platforms and was accompanied by supporting print.

Click here for full case study.