Annual reports have been at the cornerstone of our creativity from back in our formative years and we never grow tried of the challenges and solutions inherent in these projects. Designing a successful annual report isn’t a simple case of making facts, figures and balance sheets look pretty. Instead, it involves identifying a single theme that can support the entire report and can be recognised throughout the document, tying all of the disparate elements – highlights, statements, directors’ reports and the financial statements – together into one coherent, memorable and readable document.
Over the years we have had the opportunity to design several high-profile annual reports and have been recognised nationally and internationally for our approach to annual report design. Many of our clients return to us year after year – none more so than Concern Worldwide who have asked us to design their annual report for each of the last sixteen years.