32 Molesworth Street
We were approached by Green Property REIT to design a high-quality brochure, dedicated, responsive website and building hoarding for 32 Molesworth St – a high-spec commercial property development in a sought-after location in the heart of Dublin’s business district.
As part of the solution we crafted a solid and confident, yet sophisticated and elegant logotype, featuring a colour palette of midnight and powder blues. This logotype complemented the definitive confident language we created for them while working on the copy for the brochure and website. Throughout all the items we designed, we reiterated the idea that 32 Molesworth Street is ‘The Address’ – a unique building in a desirable location.
The brochure was designed using a combination of coloured, translucent and textured papers, to evoke a sense of tactile luxury. Outside, we aimed to created something different for the building hoarding – a powder blue wrap that combined a graphic pattern with confident messaging. Moving down to street level, the lower structure of the hoarding is finished in high gloss with a large 32 cut out for impact.