Carechoice have over 30 years’ experience in managing specialist homes and independent living communities for elderly people in Ireland. Having recently commissioned a new logo, Carechoice sought our assistance to help them roll-out their identity.
Carechoice was looking for something vibrant and engaging that would look completely different from the usual visual language associated with care homes. Using a nice vibrant colour palette, and introducing a font, Archer, to complement the use of Helvetica in the logo – matched with beautiful imagery – the visual identity matches the philosophy of Carechoice and their vision of creating a place where older people can feel safe and create a home from home environment.
Here are samples of some of the work we have done to date including messaging, photography, signage, printed collateral, a new website and all their social media posts.