We were delighted to work for a third year with Kerry Group on their Annual Report, helping position them as an innovative, global leader in Taste & Nutrition. With revenues of circa €6 billion, the Group employs some 23,000 people and serves a global customer base in over 140 countries.
As with last year’s publication we chose a smaller format for the book which is easier for the reader when a report becomes quite substantial. We also chose a lighter and different coloured paper stock for the accounts section, helping differentiate it from the narrative section. Good photography is essential especially as we are representing good food and ingredients, so we collaborated with food stylist Johan van der Merwe and photographer Eugene Langan.
Using a modern editorial style throughout we used a mix of a common grid for body text but peppered the report with many levels of pull-outs, key numbers and iconography, helping reflect the diverse nature of the Kerry Group as well as making it an interesting read.