We were delighted to work for a fourth year with Kerry Group on their Annual Report, helping position them as an innovative, global leader in Taste & Nutrition. With revenues of circa €6 billion, the Group employs some 23,000 people and serves a global customer base in over 140 countries.
As with last year’s publication we chose a smaller format for the book which is easier for the reader when a report becomes quite substantial. We also chose a lighter and different coloured paper stock for the accounts section, helping differentiate it from the narrative section.
Using a modern editorial style throughout we used a mix of a common grid for body text but peppered the report with many levels of pull-outs, key numbers and iconography, helping reflect the diverse nature of the Kerry Group as well as making it an interesting read.