Women for Election
Women for Election, a not-for-profit, non-partisan organisation, aims to inspire and equip women to succeed in politics – either by standing for election or managing another candidate’s campaign.
We were delighted to work with the organisation on their #MOREWOMEN crowdfunding campaign which hoped to raise €50,000 in 21 days. Launching an online-only crowdfunding campaign was new territory for us and we had no idea how it would be received – especially when it involved an issue that doesn’t enjoy across-the-board support. But fear of the unknown, or of maybe ruffling a few feathers, has never worried us – if anything it made it more appealing!
We named the campaign #MOREWOMEN, designed and delivered all the digital promotional assets, and all the ‘gifts’ that individuals who donated to #MoreWomen essentially bought. These gifts, which increased in value, depending on the amount donated, included tote bags, badges, t-shirts and posters – all of which we produced with the help of Damn Fine Print.
By the time the 21 days had passed, Women For Election had raised over €56,000 – well exceeding its initial target. Reflecting on this achievement, it was noted that the quality of the design, as well as the well-designed messaging around the importance of better gender balance in politics, really encouraged people to dig deep.
The swell of support that the campaign received is evidence of the demand for better female representation in Irish politics. We’ve a long way to go until Irish political representation achieves full equality but this is a big step for Women For Election who were thrilled with the role Red Dog played in #MOREWOMEN’s success.